Business Services Industry

Broker sharing secrets of effective marketing

Real Estate Weekly, July 14, 2004

Jacky Teplitzky, an executive vice president at Douglas Elliman, will teach "Effective Marketing Techniques in Real Estate Brokerage" during the Fall 2004 semester, The Real Estate Institute at New York University's School of Continuing and Professional Studies announced.

The seven-week class, which will begin on September 22, is geared toward seasoned real estate professionals.

Ms. Teplitzky will cover: self-marketing; direct mail strategies; property representation and promotion; time management concepts; Internet-based marketing; and public relations.

The course will begin each Wednesday at 6:00 pm and last for two hours.

To register for "Effective Marketing Techniques in Real Estate Brokerage (Course Code: X61.9800.001)," please call 212.998.7171 or visit www.scps.nyu.edu/rei.> "Experienced real estate brokers and sales persons know that effective marketing is an essential element in building their business, especially in New York City's highly competitive environment," says Ms. Teplitzky. "'My goal is for students to leave the class with concrete ideas that they can immediately implement and benefit from."

Ms. Teplitzky is the leader of The Jacky Teplitzky Team, a group of fully-licensed real estate professionals who consistently generate $50 million in annual sales. She is among the top one percent of the 2,000 Manhattan- and Long Island based brokers at Douglas Elliman. A recognized industry authority, Ms. Teplitzky has been profiled in AVENUE and in The New York Times. She is an active guest speaker, having presented at Merrill Lynch, Citibank Private Banking, Smith Barney, The Learning Annex and The New York State Society of Certified Public Accountants.

"Jacky taught this class during the Spring 2004 semester and received raves from her students," says Robert Morgenstern, associate director, NYU Real Estate Institute.

"We are extremely pleased that a new group of real estate professionals will benefit from her expertise and knowledge."