RE/MAX of New York revamps web site

Real Estate Weekly, Sept 4, 2002

RE/MAX of New York, Inc., announced a significant system enhancement to its comprehensive Internet web site, www.800REMAX-Ny.com. The web site now includes the latest in foreign language translation software, allowing it to be read in 10 different foreign languages. The web site now permits users to choose from Spanish, French, Japanese, Portuguese, Greek, German, Chinese, Dutch, Italian and Korean, in addition to English, for navigation and to locate real estate information. This improvement places RE/MAX of New York, Inc., in the forefront of marketing and communications with the many diverse ethnic communities in the state.

"Many of RE/MAX of New York's sales associates, as well as the buyers and sellers they represent, trace their ethnic heritage to many different countries. In Queens and Brooklyn alone, RE/MAX has over 25 offices catering to many diverse communities and ethnic groups. In Flushing for example, Korean is spoken almost as commonly as English. In Astoria there is a sizable Greek population, and Spanish-speaking communities continue to grow in both New York City and across the state. The language translation application on the web site will permit more buyers to find properties they are looking for and assist them in answering questions about the real estate buying process. For people who are not fluent in English, there are very few places where they can obtain this valuable information. We are proud that we are the first to offer this service to the public. Purchasing a home is the American dream, and we believe that this enhancement will help make the process easier and allow more people to enjoy home ownership, " said Henry Weber, president of RE/MAX of New York, Inc.

RE/MAX of New York, Inc., provides a wide variety of residential and commercial real estate services. The company's web site is designed to give consumers vital information about the home buying and selling process as well as to provide listings of thousands of properties that are available across the state. Over the past several years, the RE/MAX of New York, Inc., web site has received millions of visitors and with the translator application enhancement the numbers of visitors to the site is expected to continue to rise.

"Over the past several years it has been our strategy to reach out to every ethnic community in New York City and New York State. Unlike other real estate companies, at RE/MAX we embrace diversity, and we continue to see the public responding positively to our efforts in this area At RE/MAX we are more than an organization based on transactions. We seek to educate our customers, providing them with immediate access to comprehensive real estate information. The new translation option at www.800REMAX-NY.com will permit our agents to educate customers and the public will now to have access to information that it urgently needs. We believe that educated buyers and sellers are the best customers. We have proved at RE/MAX that when education is combined with experienced sales associates and high-quality personalized attention, clients are more satisfied with the transaction process. Satisfied customers become customers for life, and this is the key to success in the real estate sector," added Weber.