Guest room design unveiled by Hyatt's new brand

Real Estate Weekly, Oct 12, 2005

Hyatt Place, Global Hyatt Corporation's new entry into the select service segment, is unveiling the first prototype guest room.

The first prototype is located at AmeriSuites in Scottsdale, Az., with additional model rooms to follow in Lombard, Ill. (outside Chicago), Atlanta, Ga. and Dallas, TX.

Following the acquisition of the AmeriSuites hotel chain in January 2005, senior executives and design teams at Global Hyatt Corp. set out to accomplish specific objectives to revitalize the chain and to launch a new leading edge hotel concept in the upscale select service segment.

Hyatt Place will offer the following features:

In the gathering area, contemporary decor will blend distinctive architecture with stylish furnishings and unexpected touches to create an atmosphere of casual hospitality. It will be a welcoming and open central gathering area, with registration kiosks, an intimate coffee and wine cafe and an inviting dining area.

In the guest room, which will be 25% larger than traditional hotel rooms, features will include Hyatt's signature plush Grand Beds, a wet bar and granite counters throughout. Rooms will also feature a "cozy corner," where guests will be able to recline on a sectional sofa with a soft finish, fit and feel. Spacious, walk-in showers with upgraded showerheads willl offer a relaxing experience. State-of-the-art media center in guest room will include a 42" HD plasma television that easily integrates with laptops and other electronics.

Renovation and repositioning of existing AmeriSuites hotels to Hyatt Place is slated to begin in the fourth quarter of 2005, with rebranding of qualified corporate and franchised hotels due for completion in late 2006.