Realty Information Group wins two top NAIOP marketing awards

Real Estate Weekly, Oct 8, 1997

NAIOP is the national trade association for developers, owners, investors and asset managers of commercial real estate in the United States and Canada. RIG Founder and CEO Andrew C. Florance will accept the awards on October 17th during NAIOP's Annual Conference, which is being held October 15-18 at the Hyatt Regency in San Francisco, CA.

"We are extremely proud of these awards," said Florance. "The award for our web site is particularly gratifying because it speaks to what Realty Information Group is all about, successfully harnessing emerging technologies such as imaging, multimedia advertising, and the Internet to create practical solutions that produce real savings and added value for our clients and their customers."

RIG initially developed its web site as an open public access system for commercial real estate information to co-market its private CoStar network. CoStar Interactive advertisements promote companies and properties on the database and web site. The national and regional "Top Properties" sections on the site promote building space availabilities, buildings for sale and build-to-suit projects. Commercial real estate news updates are posted daily in regional and national features, along with market trends and statistical reports. The site hosts other commercial real estate web sites, with RIG providing production and design services.

NAIOP awarded RIG its Grand Award in Electronic Marketing based on excellence in designs access, research and property information.

The New York CoStar advertising campaign that is being honored by NAIOP was a four part series focusing on RIG's comprehensive research, market coverage, growth rate and state-of-the-art software.

RIG is known for its multimedia database, CoStar, which contains leasing information, sales history, photographs, floor plans and other information on more thin 115,000 office and industrial buildings across the country. The 10 largest commercial real estate organizations are networked into CoStar, according to a RIG spokesman, and it is accessed more than 220,000 times a month by more than 15,000 commercial real estate professionals with $1 billion in transactions every four days, the company says.

CoStar tracks seven billion square feet of office, industrial, and retail properties across the nation, representing more than 55 percent of the country's commercial real estate.