Business Services Industry
SNET selects design firm
Real Estate Weekly, Feb 10, 1993
Martin Roberts, president of The International Design Group Communications Division New York '(IDGC), announced that the company has just completed its seventh retail store retrofit, in New Britain, Connecticut, for Southern New England Telephone (SNET).
IDGC has also recently developed a "holiday promotional packages" for SNET that is being used in all of the company's stores. This package includes holiday graphics such as a Christmas banner and new fixtures which feature promotional material appropriate to the season. This is the first time SNET has taken a coordinated approach to seasonal in-store marketing and it is proving very effective.
COPYRIGHT 1993 Hagedorn Publication
COPYRIGHT 2008 Gale, Cengage Learning
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