Women in real estate

Real Estate Weekly, Feb 16, 1994

Adrienne Albert

President and Founder The Marketing Directors

Adrienne Albert is the president and founding owner of The Marketing Directors, a real estate marketing and brokerage firm. Albert has been personally responsible for the sale and marketing of over $3 billion of property over the last 12 years, ranging from Canada to Florida, from New York to California, and from single family homes to high density multi-use developments.

The Marketing Directors has served dozens of clients, ranging from prestigious and exclusive properties to multiproject assignments of thousands of homes. The company is active in many parts of the United States and Canada, but is most heavily concentrated in the Northeast.

Albert received a Bachelor's degree from Simmons College and a Master of Architecture from the Massachusetts Institute of Technology.

Ellen H. Asehendorf

Founder and President Egg Electric Inc.

Ellen H. Aschendorf is founder and president of Egg Electric Inc., one of the only licensed electrical contracting and engineering firms in New York City totally owned and operated by a woman.

Over the past three years Egg Electric Inc. has grown steadily, employing between 45 and 60 electricians and billing $8 million last year. The company has expanded yearly to meet the growing needs of its customers from energy efficiency retrofits, to commercial renovations, fit-outs, telephone/data communication systems, automatic temperature control systems, transit installation and electrical maintenance projects. to create a marketing organization to promote interior architecture as a collateral service of Kohn Pedersen Fox, Architects, the renowned international architectural firm. In 1987, KPFC's partners were designated 'Designers of the Year" by Interiors magazine.

Before joining KPFC, Barnes was director of interiors at Glave Newman Anderson Architects in Richmond, VA, where she started the interiors division of the architecture firm. She subsequently joined, and ultimately became president of the Richmond Real Estate Group in Virginia. Prior to these positions, Barnes was director of sales for the major Herman Miller dealership in Virginia and she was senior account executive for five years with the Xerox Corporation in Richmond.

Barnes is a speaker in great demand at industry functions. She has spoken at International Facility Managers Association conventions in this country and abroad; she has also lectured in the Soviet Union on marketing skills as a representative of Design USA. She is a guest speaker each summer at Harvard University's Graduate School of Design.

Barnes is an Associate member of the American Institute of Architects, a member of the national AIA Interiors Committee and a Charter Member of Commercial Real Estate Women in New York City. She is a trustee for the Silvermine Guild Arts Center in New Canaan, CT. Barnes has a B.S. degree in Business Administration from the University of Richmond, with a double major in Marketing and Management.

C. Jaye Berger, Esq. President

Law Offices of C. Jaye Berger C. Jaye Berger Esq. is an attorney specializing in building construction, real estate, corporate, co-op and environmental law and litigation. She founded the law offices of C. Jaye Berger in 1985 and is licensed to practice in New York, Massachusetts, and Michigan.

Berger lectures widely at professional associations and on college campuses and has written three books: Hazardous Substances in Buildings: Litigation, Liability and Abatement,' Cut Professional Liability Now: A Look to 1999,' and her latest book, Interior Design Law and Business Practices, has just been published for practicing interior designers. It is also relevant to building owners, architects, developers, contractors.

Loretta Brodsky

Director of Marketing & Leasing Call Assoiates At the height of a real estate boom almost 10 years ago Loretta Brodsky got off to an energetic start in the business. Then, a commercial salesperson for the New Jersey office of Helmsley-Spear, Brodsky negotiated seven deals in just nine months. Today, she still applies that same enthusiasm and drive as the Director of Marketing and Leasing for Call Associates, a leading building owner/developer based in Cranford, New Jersey.

Brodsky joined Call Associates nearly six years ago and works closely with the firm's management team. She has developed and implemented a successful marketing program for the company, which. presently owns and manages 13 buildings totaling 2.5 million square feet of office space. Its commercial portfolio includes such prestigious properties as International Financial Tower in Jersey City, its signature property; the new 20 Commerce Drive, also known as The Clocktower Building in Cranford; and Call Corporate Center at Woodcliff Lake. The company presently boasts an overall occupancy percentage in the mid to high 90s.

As a marketing director, it is Brodsky's role to stay on top of the market and help keep the company on a successful path. She interacts with the Call management team, a diverse group of professionals in leasing and marketing, property management, accounting, legal, architecture and construction who all work closely together to achieve the right product for the right market.