FAS to promote American products at London grocery trade show

AgExporter, Nov, 2002

FAS has endorsed the International Food and Drink Exhibition (IFE), a trade show to be held March 23-26, 2003, in London. IFE had over 25,000 visitors in 2001, mainly from the catering and food and drink manufacturing sectors. Wholesalers also make up a strong presence. IFE is the United Kingdom's largest international food and drink trade show. The U.S. Pavilion was the largest non-European exhibition area at the 2001 show. FAS will offer a selection of booth packages for the 2003 show. Participants will also have access to a business lounge and other assistance. The United Kingdom's imports of U.S. foods and other goods make it the ninth most important destination for U.S. agricultural products. With a common language and strong economy, the United Kingdom is a promising market for many products, especially U.S. wines and beers. Participants should research the market carefully to learn of any ingredient restrictions for their products. For more information on exhibiting products at IFE or for information on other USDA-endorsed shows, contact Sharon Cook, FAS Trade Show Office. Tel.: (202) 720-3425; Fax: (202) 690-4374; E-mail: Sharon.Cook@fas.usda.gov

For questions on ingredients and other export details, contact Jennifer Jones at the U.S. Embassy in London, England. Tel.: (011-44-20) 7894-0464; Fax: (011-44-20) 7894-0031; E-mail: aglondon@fas.usda.gov