U.S. products do well in major Japanese supermarket - Trade Notes - Mycal - Brief Article

AgExporter, Jan, 2003

> In September, as a follow-up to a successful promotion of Washington State cherries, the U.S. Agricultural Trade Office (ATO) in Osaka convinced Mycal Supermarket, a major supermarket chain in Japan, to conduct a promotion of Alaska salmon and U.S. beef and pork. Strong initial sales results in 116 outlets indicate that Mycal will achieve its sales target for these products of nearly $3 million.