ATO Shanghai launches first western China Wal-Mart American food festival - Trade Notes … - Brief Article

AgExporter, Jan, 2004

In October, the Wal-Mart American food promotion opened concurrently at two supercenters in Kunming, the capital of Yunnan province in China. The Washington State Agricultural Trade Association, Alaska Seafood Marketing Institute, U.S. Meat Export Federation, Almond Board of California, U.S. Potato Board, California Pistachio Commission and many U.S.

food distributors participated in the promotion. A total of 155 U.S. food products, including 44 new-to-market items, were featured. Internationally famous pastry chef Eric Perez led a hands-on baking seminar featuring recipes using dried fruits and nuts. Initial reports from the promotion indicate brisk sales of pistachios, almonds, V8 vegetable juice, Post cereals, Kraft Miracle Whip, bakery products, Lamb-Weston frozen potato fries, Washington apples, prunes and table grapes.