Manufacturing Industry
Produce Business honors SUSTA for Marketing Excellence
AgExporter, Feb, 2002
Produce Business magazine awarded the Southern United States Trade Association (SUSTA) its Marketing Excellence Award 2001, for SUSTA's "Go South!" promotion. SUSTA was cited for its unique way of promoting fresh produce from 16 southeastern U.S. states in Ontario, Canada. SUSTA recreated a Mardi Gras theme using the slogan "Go South! For Quality Produce from the Southern U.S." The Mardi Gras promotion--emphasized with colorful beads, coins, banners and posters in supermarkets--touted U.S.
produce as a way to beat the winter blues.
COPYRIGHT 2002 U.S. Department of Agriculture
COPYRIGHT 2008 Gale, Cengage Learning
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