Manufacturing Industry
CCI's approach to market development pays off in Turkey
AgExporter, May, 2002
Turkey ranks as one of the largest export markets for U.S. cotton, thanks to Cotton Council International's (CCI) approach to market development. Starting in the mid-1990s, CCI used a combination of U.S. industry and FAS market development programs to launch the COTTON USA Advantage program in Turkey.
Related Results
The U.S. market share grew to 40 percent on sales of 613,000 bales in marketing year 2000/01, and the value of U.S. cotton exports to Turkey rose sharply from $39 million in 1998/99 to $150 million in 2000/01.
COPYRIGHT 2002 U.S. Department of Agriculture
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