Manufacturing Industry
USA Pavilion at Sirha 2005: Lyon France
AgExporter, Sept, 2004
The Show: Sirha, held biennially, is a premier international forum for the food service sector. Sirha has become a world-class show and is fast becoming the international event for the food service sector. In 2003, Sirha welcomed 164,000 visitors, including hotel/restaurant managers, caterers, wholesalers, importers, and distributors from supermarkets and the food service and retail sectors.
Location: Lyon, France
Dates: Jan. 22-26, 2005
Deadline: Nov. 1,2004
The Market: In Europe, the food service sector is valued at $291 billion, including $83 billion in France, where more than 9 billion meals are served yearly. This sector has been growing at an annual rate of 6 percent.
For U.S. companies, the show will be an excellent opportunity to reach key players in this rapidly expanding sector in France, and in Europe as a whole. Sirha is the ideal place to test and launch new products and flavors, and is the only place in the world to exhibit both products and equipment for the European food service sector.
Best Product Prospects: Fish and seafood, meats, ethnic foods, soft drinks, wines, fruits and vegetables, sauces and seasonings, and breakfast cereals
Consider participating in the USA Pavilion at this USDA-endorsed event.
Contact: Sharon Cook
FAS Trade Show Office
Washington, DC
Tel: (202) 720-3425
Fax: (202) 690-4374
E-mail: Sharon.Cook@usda.gov
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