New multicultural outreach website unveiled - Public Information and Information Exchange

Public Roads, May-June, 2002

Dr. Jeffrey Runge, administrator of the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA), unveiled the Agency's new multicultural outreach website. The site makes customized traffic safety materials and information available to a myriad of potential users within the minority community.

A key focus of the multicultural outreach site is to provide valuable information about how minority communities are disproportionately affected by traffic safety problems. The site displays materials to help prevent crashes, save lives, educate, prevent injuries, and reduce traffic-related health care and other economic costs.

Latino/Hispanic (in Spanish and English), Black! African-American, Asian-American/Pacific Islander, and American Indian/Alaska Native are among the populations to be served by this new website. Each group has its own separate section.

Designed by a diverse group of NHTSA staff, the website explains, for example, that motor vehicle crashes are the leading cause of death for Hispanics and American Indians between the ages of 1 and 44, African-Americans between the ages of 1 and 14, and Asian-Americans between the ages of 1 and 24.

Visit www.nhtsa.dot.gov/multicultural to access or download research reports, statistics, brochures, posters, and camera-ready artwork.