Your Questions Answered

American Demographics, Dec 1, 2003 by Sandra Yin

INSTANT GRATIFICATION

Over half of all upscale grocery and natural/organic food shoppers pop in to pick up snacks that can be immediately scarfed down or quickly microwaved.

WHICH MEAL OR MEALS ARE YOU TYPICALLY BUYING FOR WHEN YOU SHOP AT THESE STORES?

EASY SPENDING

Almost 30 percent of selective shoppers spend $50 or more per shopping trip.

WHEN YOU SHOP AT THESE STORES, HOW MUCH DO YOU TYPICALLY SPEND PER SHOPPING TRIP?

FOOD FINDS

Over one-third of these culinarily demanding shoppers say that very few of the items they buy at natural/organic and upscale grocery stores are available in other stores they frequent.

OF THE SPECIFIC ITEMS YOU BUY AT THESE STORES, HOW MANY ARE AVAILABLE IN OTHER STORES WHERE YOU SHOP?

A COLD CUT ABOVE

The lower the income, the more likely it is for a consumer to chow down on turkey bologna cold cuts. The higher the household income, the more likely one is to consume turkey breast cold cuts.

HOW TO REACH US:

Fax: (212) 204-1823. Attention: Sandra Yin

E-mail: demoreader@primediabusiness.com

Address: 249 West 17th Street, 4th Floor, New York, NY 10011

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