Retail Industry
Industry: Email Alert RSS FeedGame Over
American Demographics, Feb 1, 2004 by Christopher Reynolds
There has been a steady decrease in the percentage of 18- to 34-year-old males tuning in during prime-time. Below is the PUT (Persons Using Television %) during the September sweeps period for the past 12 years.
Growing Young Men
The current population of men age 18 to 34 in the U.S. is 32.6 million, but in the next 10 years, with the influx of the Baby Boomers' children, this demographic will grow by 4 percent to almost 34 million.
The Double Whammy
As the size of the male 18 to 34 demographic grows in the next 10 years, the number of them watching television will decrease, and the share of non-users will grow bigger and bigger.
The Value of Young Men
Most RecentRetail Articles
Some big names like Procter & Gamble are paying huge sums to get products such as Old Spice and Men's Choice hair coloring from Clairol in front of the eyes of men 18 to 34 during prime-time.
TOTAL AD EXPENDITURE FOR TOP 10 ADVERTISERS ON THE TOP RATED SHOWS AMONG MALES 18 TO 34.
Nothing New
The top 10 rated shows among males 18 to 34 last fall showed that it's the old favorites like The Simpsons and Friends that still attract young male viewers.
TOP 10 RATED UNIQUE PRIME-TIME SHOWS AMONG MEN 18 TO 34 (9/22/2003-12/08/2003)
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express