American Demographics

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Articles in May, 2000 issue of American Demographics

• toplines; In the Mind of the Beholder - children and popularity - Brief Article
  by Jennifer Lach
• Indicators: Careering Along - Brief Article - Statistical Data Included
  by Jennifer Lach
• off the map; If You Can't Take the Heat… - Brief Article - Statistical Data Included
• for the bookmark: Web sites worth knowing about; www.barna.orgwww - Brief Article
• The grid: One Size Doesn't Fit All: Today's working mothers defy the label "soccer mom." - Statistical Data Included
• voter 2000; The Politics of Pollution - Brief Article
• Life's a beach 101 - Class of 2000 as consumers - Statistical Data Included
  by Nancy Shepherdson
• Indicators: Tae Bo, Anyone? - sales of athletic shoes - Brief Article - Statistical Data Included
  by Lisa Philips
• Zeitgeist: The Long and Winding Road - aging US population
  by Pamela McCorduck
• for the bookmark: Web sites worth knowing about; www.channelseven.com - Brief Article
• Data basics; multicultural markets: Food for Thought - Statistical Data Included
• toplines; What's In Store at Retail - Brief Article
  by Jennifer Lach
• datadog; DEAR DATA DOG: What does my mother expect for Mother's Day? - Brief Article
• `M' is for mother, not marriage - single mothers - Brief Article - Statistical Data Included
  by Jennifer Lach
• Data Basics: Redeeming Qualities - S and H Greenpoints - Statistical Data Included
• for the bookmark: Web sites worth knowing about; www.censusindia.net - Brief Article
• A new chapter: the joy of empty nesting - Statistical Data Included
  by Joan Raymond
• toplines; Paging Marcus Welby - public opinion of health care - Brief Article
  by Rebecca Gardyn
• Media channels: newspapers: The Future of Fine Print - Statistical Data Included
• toplines; It Ain't Easy Eating Green - vegetarians - Brief Article - Statistical Data Included
  by John Fetto
• Targeting: Mouse-Trapping the Student Market - Merriam-Webster - Statistical Data Included