Retail Industry
Industry: Email Alert RSS Feedfor the bookmark: Web sites worth knowing about; www.channelseven.com - Brief Article
American Demographics, May, 2000
Channel Seven bills itself as the "information source for Internet marketing and advertising decision makers" - quite an undertaking, given how fast the online world is evolving. For the most part, the Web site lives up to its mission statement. From the home page, visitors can access the latest news related to online marketing, read case studies of successful campaigns, and find out about upcoming industry conferences.
Most RecentRetail Articles
Click on Vertical View to obtain strategic analysis and insights for various industries, including apparel, travel, and electronics (many reports are for purchase only). Another channel called Ad/Insight highlights new research about e-commerce and online consumer habits. And every week, the site's Spotlight page profiles an interactive ad agency or Web developer that has made significant contributions to online marketing.
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