American Demographics

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Articles in March 1, 2001 issue of American Demographics

• Road to Recovery - Bayer Consumer Care's marketing strategy for Aleve pain medication
  by Sara Eckel
• Fallen Faith
• Look Here, Young Lady!
• The National Headcount - Government Activity - Brief Article - Statistical Data Included
• Spring to It - Brief Article - Statistical Data Included
• Bottoms Up - Brief Article
• Anchors Aweigh - targeting younger customers for cruise lines - Statistical Data Included
• Same Name, New Number - AT&T's Broadband Boundless repositions company as dynamic trend leader
  by Rebecca Gardyn
• A Matter of Interpretation
• A League of Their Own
• Ready for a Close-up - Brief Article
• Backward Glance
• Charitable Pursuits - Brief Article
• Roundtable discussion: Lust for Statistics - Panel Discussion
• Ready for a Close-up - Castrol North America semifinalist for 2001 AFR David Ogilvy Research Award
  by David J. Lipke
• Feel of the Road
• DEAR DATA DOG: Who is making online trades?
• Same Name, New Number - Brief Article
• A Matter of Interpretation - Editorial - Brief Article
• Time Off - Brief Article
• Where The People Weren't - Bureau of the Census' forecasts were off in some states - Brief Article - Statistical Data Included
• Under the Hood - Brief Article
• reader request
• Fallen Faith - Brief Article
• Feel of the Road - owners of manual transmission cars
• Road to Recovery - Brief Article
• Corrections & Clarifications:
• It All Adds Up - Brief Article
• Future speak - census shows multicultural US - Brief Article - Interview
• All Smiles - Kool-Aid stops sales erosion with ad campaign
  by Joan Raymond
• A Taxing Dilemma
• You Are Here
• The Answer to Our Prayers
• Holy Toledo! - Brief Article
• A Taxing Dilemma
• You Are Here
• Holy Toledo! - General Motors' marketing strategy for its OnStar navigation system
  by Joan Raymond
• Anchors Aweigh
• It All Adds Up
• Culinary Feat - KitchenAid's marketing strategy
  by Alison Stein Wellner
• Independence Day
• Grazing for Data
• Cheese Whiz - Brief Article
• A League of Their Own - Brief Article - Statistical Data Included
• datadog - Column
• High-Yielding Assets - Lincoln National Corp. strategy to target affluent individuals
  by Marshal M. Rosenthal
• Spring to It
• VIPs [Very Important Pets]
• High-Yielding Assets - Brief Article
• Web sites worth the click
• Independence Day - independent films gaining in popularity - Statistical Data Included
• Cheese Whiz - Kraft Easy Mac ad strategy
  by Sara Eckel
• Online America - classifications of Internet users
  by Michael J. Weiss
• futurespeak
• Culinary Feat - Brief Article
• VIPs [Very Important Pets] - Brief Article - Statistical Data Included
• Online America
• Under the Hood - Castrol North America's use of market research to refine premium motor oil ads
  by David J. Lipke
• Bottoms Up
• Charitable Pursuits
• All Smiles - Brief Article
• The Answer to Our Prayers
• a glossary of Internet lifestyles
• The National Headcount - national advertising campaign for 2000 US census
  by Alison Stein Wellner
• roundtable discussion Lust for Statistics
• Time Off