Retail Industry
Industry: Email Alert RSS FeedDrugged Out
American Demographics, May 1, 2002 by John Fetto
Byline: JOHN FETTO
Direct-to-consumer ad spending by pharmaceutical companies, touting prescription drugs for everything from heartburn to depression to impotence, rose to $2.5 billion in 2000, from $791 million in 1996, according to a study released by the Menlo Park, Calif.-based Kaiser Family Foundation in December 2001. Since the Food and Drug Administration relaxed rules governing pharmaceutical advertising in 1997, the number of prescriptions dispensed annually per person in the U.S rose 24 percent, to an average of 10.8 prescriptions per person in 2000, up from 8.7 in 1996, suggesting the ads are doing their job. According to a consumer survey commissioned by Kaiser, conducted between August and September 2001, 30 percent of respondents say they have spoken with a doctor about a specific medication they saw advertised, and of those, 44 percent say their doctor gave them a prescription for the advertised drug. Talk about the power of advertising.
Most RecentRetail Articles
DAILY DOSAGE
Direct-to-consumer promotional spending by pharmaceutical manufacturers.
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article


