Advertisers Climb On Board

American Demographics, Oct 1, 2002

Sharon McGrath, director of marketing for American Airlines, believes there are limits to such media. "The problem is striking that careful balance between overselling something and doing something that will be of interest and value to the passenger," she says. "Strategically, airlines and marketers have to find that balance."

WHO'S ON BOARD?

Airline passengers are 507 percent more likely than average to have household incomes of $150,000 or more annually.

THE JET-SET LIFESTYLE

The in-flight TV audience is 205 percent more likely than the average American to have taken a cruise in the past three years than the overall adult population.