Retail Industry
Industry: Email Alert RSS FeedDress Your Age
American Demographics, Sept 1, 2002 by John Fetto
Byline: JOHN FETTO
Ever wonder what possesses some mothers and daughters to dress as though they just stepped out of a Britney Spears video shoot? A recent Internet poll of more than 4,000 Americans age 13 and older found that while most prefer to dress their age, more than 1 in 10 (12 percent) say they use their wardrobe to add or subtract a few years. The study, conducted by Cambridge, Mass.-based STS Market Research, finds that 6 percent of Americans (5 percent of men and 7 percent of women) dress in the hope that people will think they are younger, while another 6 percent of both men and women dress to look older than their true age. Young-looking dressers of both sexes say they purchase brands such as Gap, Levi's and Tommy Hilfiger to project a youthful appearance. Men prefer apparel sporting Nike and Abercrombie & Fitch logos, while women go for Old Navy and Guess - as in "guess" my age. Female respondents also say that when they want to look younger, they might don a pair of low-rise or bell-bottom jeans. The question is, are those pants new or are they the same ones they wore when low-rise and bell-bottoms were popular the first time around?
Most RecentRetail Articles
I DON'T WANT TO GROW UP
For both men and women, the desire to dress to look older than their actual age rapidly fades after 25, whereas the desire to look younger never grows old.
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article


