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American Demographics, April 1, 2004 by John McManus
> So, in 2014, when the 20- or 30-year-olds in advertising and marketing today emerge to become leaders of organizations like P&G and GroupM, they will, no doubt, meet to review and peer out at their future in the business. Chances are that, unless portions of every advertising budget for every advertising program begin to find their way into research that predicts and measures performance, research will still be the punch line for at least some of the advertising industry's self-deprecating jokes.Most RecentRetail Articles
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