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American Demographics, May 1, 2004 by Joan Engebretson
The media executive also sees an opportunity for reaching Generation X that has not yet been exploited. "I've been predicting that this group will move back to the family sitcom," says McCoy, pointing out that Boomers embraced that genre when they were at the same stage in life. It might work if program producers count on less "sit" and add more "com."
Joan Engebretson is a Chicago-based freelance writer.
WHAT GEN X WATCHES
For adults age 25 to 39, these were the most viewed programs in the first three months of 2004, according to Nielsen Media Research. NBC seems to understand what Gen X is looking for when they flip the channels, and HBO is the king of cable when it comes to attracting the young adult market.
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Source: Nielsen Media Research
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