FOR THE BOOKMARK: Web sites worth the click

American Demographics, June 1, 2004

www.surveymonkey.com

Need to field your own research? Milwaukee-based Surveymonkey.com helps create customizable surveys, including choices in the number of questions and multiple possibilities for how respondents choose their answer, i.e. single response, multiple responses, pull-down menus to get the essence of the respondent's feelings. The Internet server process allows subscribers to retrieve results and alter surveys from anywhere they have Internet access. The figures tally up as respondents complete the survey providing instant feedback. Prices are low. A free option limits a user to 10 questions and 100 respondents per survey, or there is the professional subscription, which is $19.95 per month, and includes 1,000 survey responses monthly. The site also offers a secure page option for $9.95 per month.