THE HAVES & THE HAVE-NOTS

American Demographics, June 1, 2004 by Christopher Reynolds

Byline: COMPILED BY CHRISTOPHER REYNOLDS

(Household Income Over $45,000)

(Household Income Under $45,000)

According to the Census Bureau, the median household income in the U.S. is $42,409. Using this info, we took a look at the divisive issue of income by splitting the country into two groups: household income over $45,000 and under $45,000. Various traits and consumer habits of the two were ranked based on an index. The national average is 100, so an index of 150 means that group would be 50 percent more likely than the average American to exhibit that trait or buy that product.

*Household Income level split at $40,000 instead of $45,000; Note: Household Income level split at $40,000 instead of $45,000

** San Francisco/Oakland/ San Jose

Source: Mediamark Research Inc. (MRI), Simmons Market Research Bureau (SMRB), comScore Media Metrix (CMM) and Scarsborough Research (SR)