YOUNG, MOBILE, Def

American Demographics, Nov 1, 2004

To Simmons, it's simple. Def Jam Mobile will blow up. It's what Def Jam products do.

"People want to know about the hip-hop news alerts we're going to send them," Simmons says. "They want to know about the fashion designs that suit them. They want to know about the kind of political statements being made by hip-hop, and the kinds of social and political implications of hip-hop. They want Reverend Run's Words of Wisdom. They want Def Comedy. They want Def Poetry. They want everything Def."

CELL-BUY TRENDS

Among U.S. wireless subscribers, non-Anglos are more inclined to adopt new services like photo messaging and ringtones. For example, African Americans are nearly twice as likely as whites to be enthusiastic about feature-rich handsets; and Hispanics spend more on wireless service per month than any other ethnic group.