American Demographics

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Articles in Dec, 1997 issue of American Demographics

• Moody neighborhoods - type of neighborhood affects mood
  by Diane Crispell
• Wives and money - wive's role in buying decisions
• Making old brands new - marketing strategies
  by Brian Wansink
• A hail and farewell: as we hail the approach of the next century, this trend-tracker makes tracks
  by Diane Crispell
• Morning meals - profile of what Americans eat for breakfast
  by Matthew Klein
• Musical minors - American attitude towards music and playing an instrument
  by Patrick J. Kavanagh
• Population update: for December - 1997 - Illustration
• Kid-care costs - national household day-care and babysitting expenditures
  by Diane Crispell
• What if…? What if some of the trends touted in the media came true during the next few decades? Here's American Demographics' contribution to millennial hype
  by Diane Crispell
• Citizen homeowner - demographic aspects of those who own homes in the United States
  by Diane Crispell
• Kids take responsibility - household chores
  by Joseph Schwartz
• Too much of a good thing: a perfectly sound product idea can be sidelined by attractive but impractical packaging
  by Robert M. McMath
• Both a borrower and lender be: consumers are the ones who ultimately finance their own credit, which means they have to balance their saving and spending, at least to some extent
  by Elia Kacapyr
• After the baby - work-home combinations profiled
  by Marcia Mogelonsky
• Women are driving financial confidence - demographic aspects of women and making financial decisions
• Metros with moola: the richest metropolitan areas in America aren't likely to change in the next decade
  by Shannon Dortch
• In grandmother's house we live - three-generation households
  by Marcia Mogelonsky
• Northern X-posure - Canadian Generation Xers profiled
  by Matthew Klein
• The children's hours: as children grow, they spend increasingly less time sleeping and eating, but more time on virtually everything else life has to offer
  by John P. Robinson
• Before the baby - research on the desire to have a child
  by Brad Edmondson
• Athletic footwear is cool in school - demographic aspects of shoe buying
  by Nancy Ten Kate
• Pre-millennial purples - color trend projections for the end of the century
  by Diane Crispell
• How liberal are we? - profile of American liberalism
  by Nancy Ten Kate
• Millennial Fever: as the 1990s draw to a close, Millennial Fever is heating up. Here's a look at its symptoms and how marketers can take advantage of them by striking while the iron is hot - includes a related article on Heaven's Gate mass suicide
  by James R. Rosenfield
• Who gets the toys? Do the best little girls and boys get the most toys on Christmas Day? Only if they're rich - demographic aspects of Christmas toy buying
  by Brad Edmondson
• When the holiday's over - demographic aspects of personal bankruptcy
  by Matthew Klein
• Who were we? - Carleton College alumni survey looks at how they perceived themselves as college students
  by Matthew Cravatta
• Beyond the body: an emerging medical paradigm: as with so many other aspects of American society, the baby boom may be the catalytic factor that ultimately changes the way we treat our health
  by Charles F. Longino
• Snack time - demographic aspects of the popularity of salty snack foods
  by Marcia Mogelonsky
• Longer-winded - length of business calls related to other factors, such as economic conditions
  by Matthew Cravatta