American Demographics

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Articles in Jan, 1998 issue of American Demographics

• Selling drugs: doctors might not be crazy about the idea, but patients are walking into their offices asking for specific drugs
  by Patricia Braus
• Selling more than prescriptions - National Association of Chain Drug Stores/American Greetings Research Council, new retail marketing strategies to encourage shoppers to buy more
• The reward of a long career - elderly women were paid 37% more in 1996 than their male counterparts
  by Diane Crispell
• Nutritional backsliding - Wirthlin Worldwide survey reveal that adults less concerned about their nutritional intake
  by Matthew J. Cravatta
• Motto lotto - states should consider more suitable mottoes on their license plates to reflect their state's characteristics
  by Ross Baker
• Small is beautiful: one in 20 Americans lives in a metropolitan area
  by Kevin Heubusch
• Elvis lives again: it's easy to make fun of Elvis fans, but don't be cruel - they spend hundreds of millions of dollars a year out of devotion to him - Elvis Presley
  by Linda Jacobsen
• Take the money and run - employees leaving a job often cash in their retirement savings
  by Shannon Dortch
• Suicidal states - suicide statistics within states and regions
  by Matthew Klein
• Notes from underground: money that people earn and spend outside the realm of official economic calculations is nonetheless real
  by Elia Kacapyr
• Women want privacy - women more concerned about privacy issues; Louis Harris & Associates survey for Privacy & American Business
  by Nancy Ten Kate
• Partying like it's 1999 - Americans prepare for big partying as the year 2000 grows nearer
  by Diane Crispell
• This is a test: ten predictions made a decade ago are put to the test, revealing the power of demographics to anticipate trends - baby boomers are expected to make changes in the United States as they age
  by Cheryl Russell
• Salsa plays ketchup - ketchup use may top the use of salsa
  by Marcia Mogelonsky
• Fat road wallets - travelers that visit historical sites spend more than other tourists
  by Matthew J. Cravatta
• Vittles on a budget - 52% of primary household food preparers are on strict food budget, US Department of Agriculture's Center for Nutrition Policy and Promotion
  by Matthew Klein
• Finding a friendly pharmacist - Drug Topics magazine survey reveals that independent pharmacists serve their customers better
  by Shelly Reese
• The new working class: in a supposedly classless society, nearly half of Americans consistently identify themselves as working class
  by Rebecca Piirto Heath
• Changes in the heartland: suburbs rule in Illinois in the next century
  by Kevin Heubusch
• Where America lives - homes growing in size and other related facts
• Beating Jack Frost - more Americans favor summer over winter weather, from book, Are You Normal?
  by Bernice Kanner
• Re-learning to tell time: do you aspire to an overseas assignment or work with colleagues from other countries?
  by Robert Levine
• Looking for luck - survey from Maritz Marketing Research, lottery players are attracted by size of jackpot, instant games
  by Matthew J. Cravatta
• Why drugs please humans - drugs work directly on the brain without dampening mechanisms found in sex and chocolate
  by Matthew Klein
• Get it together do-gooders - National Commission on Philanthropy and Civic Renewal report says that Americans are generous donors
  by Shelly Reese
• Married couples endure - most common definition of family is the traditional married couple, which represents 53% of US households
  by Diane Crispell
• Food on demand: restaurants and supermarkets are engaged in a heated battle for their fair share of Americans' stomachs
  by Marcia Mogelonsky
• The cliffhanger census: the 2000 census could be the best in American history, or the worst - Census Bureau proposes using different sampling methods
  by Brad Edmondson
• The bride and her checkbook - fewer weddings in January because of the weather
  by Shannon Dortch
• Divorced from reality - divorce and its effects on children are better when conflict ends and a healthier home is established, University of Michigan research
  by Kevin Heubusch
• Terrible timing: when you're rolling along on the Convenience Trend Wagon, watch out for potholes
  by Robert M. McMath