American Demographics

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Articles in Feb, 1997 issue of American Demographics

• 2000 Ad
  by Brad Edmonson
• How to build strong home towns
  by Michael Irwin
• Greetings, America - aging baby boomers expected to boost greeting card volumes
  by Shannon Dortch
• Banking on customers: banks are becoming painfully aware that most customers cost more than they are worth
  by Bill Stoneman
• Asian Americans in 2001 - growing ethnic group has above-average incomes, lives mostly in cities
  by Brad Edmondson
• Modernists and Heartlanders - subcultures in US society
  by Paul H. Ray
• The give and take of tipping
  by Tibbett L. Speer
• Putting things into context - importance of understanding the context in which people live - Editorial
  by Diane Crispell
• The full-employment unemployment glass - Bureau of Labor Statistics excludes discouraged workers from unemployment count
  by Elia Kacapyr
• The emerging culture: nearly one in four American adults lives by a new set of values, according to this decade-long study - includes related article on using values to study customers
  by Paul H. Ray