American Demographics

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Articles in Feb, 1998 issue of American Demographics

• What your customers can't say - consumer behavior
  by David B. Wolfe
• Surfing for travel - travel and Internet consumption
  by Nancy Ten Kate
• Pop vulture: Shredding myths - popularity myth of snowboarding
  by Marc Spiegler
• The marketplace for medicine - survey of consumer behavior when purchasing OTC drugs
  by Nancy Ten Kate
• Hot topics: family chats - parent-children discussions
  by Matthew Klein
• The lure of the entrepreneur - demographics
  by Diane Crispell
• A tale of two cheeses - Washington, DC
  by Michael J. Weiss
• The beaten path - survey of road conditions
  by Matthew J. Cravatta
• Improving worker skills - participation in job training programs
  by Nancy Ten Kate
• Don't make empty promises
  by Robert McMath
• How hard are hard times? - poverty statistics
  by Elia Kacapyr
• Demo memo: characteristics of Americans with at least $250,000 income or $2.5 million in assets, 1997 - Illustration
• Women's trip to the top - women executives
  by Matthew Klein
• There are the good old days
  by Cheryl Russell
• Site to see: Sportin' Life - www.nsga.org
  by Matthew Klein
• Teen green - teenage spending
  by Matthew Klein
• The fun factor: marketing recreation to the disabled
  by Dan Fost
• Demo memo: five fastest-growing 100,000+ U.S. cities, 1990-1996 - Illustration
• School noncustodians - participation in school events by noncustodial parents
  by Matthew Klein
• Demo memo: goods Americans think of as "necessities" rather than "luxuries." - Illustration
• How to think about the future - scenario forecasting - includes related article
  by Dan Fost
• PCs at home - personal computers
  by Nancy Ten Kate
• Heavy marital problems - attitudes about weight in marriages
  by Matthew J. Cravatta
• Tuning in to talk - popularity of talk programming
  by Rebecca Piirto Heath
• No sex, please … we're college graduates
  by John Student
• Checkout line: the breakfast for everyone - cereal buying, consumption
  by Marcia Magelonsky
• Are you normal? Turning the other cheek - demographics of anger-related behavior
  by Bernice Kanner
• Women hit the hoops
  by Matthew Klein
• Demo memo: selected activities that are becoming more or less cool to 20-to-29-year-olds, 1997 - Illustration
• The big picture; Marriage: the art of compromise - demographics of marital arguments
• How to sell savings - Editorial
  by Shannon Dortch
• Kids at home and abroad - young adults living at home with their parents, in US and Europe
  by Matthew Klein
• Small business grows online
  by Matthew Klein
• High finance, hard sell
  by Bill Stoneman