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Industry: Email Alert RSS FeedWomen hit the hoops
American Demographics, Feb, 1998 by Matthew Klein
Despite all the hoopla in the news about the WNBA, the real story in women's basketball may be taking place among the masses. Women's and girls' participation in the sport hit a new high in 1996, up 6 percent from the year before, according to the American Basketball Council. In the same time period, the number of men participating dropped 5 percent.
The frequency of play shows the same pattern. For both women and men, the average number of days played peaked in 1993, at 36 for women and 50 for men. Women's participation dropped to 30 days in 1994, but had rebounded to 35 days by 1996. The average number of days men play basketball, however, has declined steadily, to 44 in 1996. As a result, women's days played in 1996 saw a 13 percent increase over the year before, while men's days played experienced a 6 percent drop.
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Women's share of hard-core players (on the court at least 52 days a year) has also increased over the past few years. In 1996, women represented 25 percent of frequent participants. The share was slightly higher, at 26 percent, at its peak in 1990, but there were a lot fewer frequent players then, too. In 1990, there were 2 million women and 5.7 million men in this category. By 1996, 2.5 million women and 7.5 million men could say the same.
Basketball's growth in popularity among women isn't primarily taking place in school gymnasiums, either. In 1996, girls aged 6 to 11 were 9 percent more likely to play basketball than they were in 1987, and girls aged 12 to 17 were 2 percent more likely. But adult women have experienced a much greater increase in likelihood to participate, and that increase is more pronounced among mature age groups. Eighteen-to-24-, 25-to-34-, and 35-to-44-year-old women were 35, 45, and 69 percent more likely to play in 1996 than they were in 1987, respectively. For more information, see America's Favorite Team Sport: A Report on Basketball Participation 1997; telephone (561) 840-1161, or see http:// www.sportlink.com/sport.>
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