American Demographics

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Articles in July, 1996 issue of American Demographics

• 1996 Ad
  by Diane Crispell
• Classy used chassis: Americans are becoming big fans of pre-owned vehicles
  by Tim Cavanaugh
• What is an outlet center? Huge off-price shopping malls could become the victims of their own success
  by Ira Apfel
• Segmenting the Internet
  by Thomas E. Miller
• Local news matters: Americans diligently watch nightly network news, but they care more about the information on their local TV broadcasts
  by Joe Schwartz
• Tough times for two-year schools: a strong economy can mean bad news for community colleges
  by Carole Hedden
• It's in the consumer cards
  by Jennifer Fulkerson
• Toilet paper and a big mac: expansion-minded retailers are still finding new ways to get their name and product in the public's eye
  by Shelly Reese
• Fountains of youth
• War between generations?
  by Cheryl Russell
• The elusive American grandparent
  by Christy Fisher
• Money isn't everything
  by Elia Kacapyr
• The frontiers of psychographics
  by Rebecca Piirto Heath
• Banjo time at home: bluegrass music grows while defying the traditional promotion strategies of the music industry
  by Matthew Klein
• Rise and fall of generations: the day is coming when boomers' influence on markets will begin to fade away
  by Shannon Dortch
• Moms on the line: the share of mothers in the labor force continues to grow
  by Shannon Dortch
• Dirty laundry
  by Marcia Mogelonsky
• Room at the top for women
  by Bickley Townsend