Lord of the mice: five years ago, Guerrino DeLuca walked away from Apple Computer to sell mice. As his company hits the $1 billion mark, he has no regrets - Technology - Biography

Chief Executive, The, July, 2003 by Kim Girard

When DeLuca looks at one of their newest designs, the Io Digital Pen, he sees beauty in its simplicity, but also room for improvement. The cigar-sized pen is meant for people with jobs that require lots of note-taking. It uses an optical sensor to record handwriting as you scribble on paper. After, you stick the pen in a cradle and download whatever you've written to your computer. Logitech has sold about 30,000 of the $200 pens, mostly to early adopters who have to get their hands on cool stuff first. "The pen is one of the promising things we are doing, but it is unproven," DeLuca says. If DeLuca is true to form, he'll stick with the pen until it's on millions of desktops--preferably resting right next to an $85 Logitech mouse.

Logitech CEO Guerrino DeLuca, a self-described product freak, finds opportunity where other companies fear to tread.