Business Services Industry
Diary of a Disaster - Alaska Airlines Inc. Flight 261
Chief Executive, The, Oct, 2000 by Christopher SPRINGMANN, Jennifer PELLET
As the airline worked to help its employees and friends and family members of those on board the flight cope with the tragedy, an NTSB investigation into its cause--standard post-crash procedure--was launched. The investigation, in turn, intensified media scrutiny.
Day Two
February 1, 2000, L.A. Times:
"Alaska Airlines has been the subject of an Oakland, CA, federal grand jury investigation over maintenance and repair records for some MD-80s in the past year... John Kelly, chairman and CEO, said the plane involved in the crash was not the subject of any investigation."
The investigation cited by The L.A. Times involved Alaska Air's Oakland, CA, maintenance facility. It was reportedly prodded by a whistle-blowing insider, lead mechanic John Liorine, who alleged in October of 1998 that Alaska managers had signed off on maintenance work that was never performed.
As speculation about Alaska Air's maintenance practices and the cause of the crash began to snowball, Kelly took steps to alleviate any concerns about the rest of the airline's fleet. On February 10, after the NTSB announced that Flight 261's stabilizer jackscrew--a major component on the Boeing MD-80's horizontal stabilizer--showed signs of damage, both Alaska Airlines and American Airlines announced plans to inspect 318 MD-80 and MD-90 jetliners in service (34 of which were Alaska planes) for damaged horizontal stabilizers.
Meanwhile, grieving for the crash victims continued. Kelly attended memorial services held by Alaska Air on the shores of the Pacific. He joined friends and family members of the passengers and crew of Flight 261 as they each kissed a flower and placed it in a wooden chest that was carried by helicopter to the crash site and released into the water.
For Kelly, the moment was powerful. "We looked across the sea and hugged and cried together," he said later.
Day 45
March 15, from Alaska Air:
"Sixty-four mechanics at Alaska Airline's Seattle maintenance base assert in a letter to John Kelly that they had been pressured, threatened, and intimidated' into cutting corners on safety."
By spring, despite efforts to cooperate with ongoing federal investigations centering around the January crash and its maintenance record-keeping procedures, Alaska Air was under siege. Several West Coast newspapers were aggressively covering the ongoing development and more than six lawsuits had been filed against Alaska Air on behalf of crash victims' families.
Particularly disturbing was the letter from 64 maintenance workers citing six cases when mechanics believed a plane was returned to service before it should have been. In one case, two mechanics said that over the course of seven hours, they were repeatedly pressured by management to sign off on a plane in Spokane and, when they refused, a different team was sent in to sign off on the plane so it could be flown--sans passengers--back to Seattle.
The company viewed the letter as a wake-up call. Kelly responded by announcing plans to hire a team of 13 outside safety experts to perform a comprehensive audit of the airline's safety measures, establish a telephone hotline to his office for employees with safety concerns, and recruit for a new post: VP of safety. Throughout, Alaska steadfastly maintained that the concerns raised by the mechanics were rooted in failed communications--that no planes had taken off without proper preparation and approvals.
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Using object-oriented analysis and design over traditional structured analysis and design


