Incomm Center for Research & Sales Training - use of Internet for travel planning to trade shows - Business Brief - Industry Trend or Event - Brief Article - Statistical Data Included

Chief Executive, The, Sept, 2000 by Cheryl Comeau-Kirschner

The Incomm Center for Research & Sales Training reports that only 22 percent of trade show visitors used the Internet to plan their visits in 1997. By March 2000, that figure increased to 60 percent. Now the Internet is the No. 1 source for registering, planning, and selecting which exhibits to visit.