Business Services Industry
It doesn't ad up
Chief Executive, The, July, 2005 by Dick Sanderson
This superficial, naive presentation ("Why Ad Agencies Don't Advertise," June '05) is unfitting of Chief Executive, magazine. Any thorough review of data from ANA (client-side organization focused on communications) shows accountability is the top issue with advertisers; most companies from P & G on down have models that track what works and what doesn't; and creative agency work, such as the AFLAC ad campaign, produces results. How about more depth than this?
Dick Sanderson
President
Noble BBDS
Chicago
COPYRIGHT 2005 Chief Executive Publishing
COPYRIGHT 2005 Gale Group
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