Toward a new global strategy - B-School Brain Trust/Advice from Anderson

Chief Executive, The, Jan, 1996 by George S. Yip

Formulating a strategy is only one piece of the puzzle for companies to become truly global. Equally important are the strategy's implementation and the development of an internal organization that allows for international coordination. Without all three working in concert, a global strategy cannot be successful.

George S. Yip is an adjunct professor at the Anderson Graduate School of Management, UCLA, where he teaches business strategy and global marketing. He is the author of "Total Global Strategy: Managing for Worldwide Competitive Advantage," (Prentice Hall, 1992) and many articles on global strategy.