Ernest Braun: Technology in Context — Technology Assessment for Managers. - Review - book review

Organization Studies, May, 2000

1998, London and New York: Routledge. 165 pages.

Technology in Context is an introduction to the theory and methods of technology assessment as a strategic management tool. Technology assessment is viewed as the task of gathering sufficient information about a technology and its likely consequences. The author considers technology in its full context, with all its opportunities, possibilities and ramifications for the firm and the environment in which it operates. This book covers the fundamental concepts required for the management of technology, the origins of technology assessment in the public domain, the information that is required for making strategic decisions about technology, methods that could be used in technology assessment and some applications. The text also explores the main problems associated with the application of technology, including the danger of environmental degradation and the problems of employment and skills.