S. Segal-Horn and D. Faulkner: The Dynamics of International Strategy. - Review - book review

Organization Studies, May, 2000

1999, London: International Thomson Business Press. 286 pages.

The Dynamics of International Strategy addresses the dynamic interplay between the external environment, international strategy and internal structuring of MNCs. It deals with aspects such as the nature of international strategy, industry dynamics, the structure of international firms, the link between strategy and structure in MNCs and issues of coordination and new pathways in international business.

The authors of this book provide clear insights into particular aspects that firms have to deal with when operating in an international context: globalization, the dynamics of international competition, cultural issues and new trends in international business. They seek to approach the subject of international strategy in an eclectic way, choosing to designate particular themes, ideas and understandings as critical. By addressing topics such as flexibility, cooperation and competition between firms and the changing external and internal boundaries of the firm, this book reveals the complexity of international strategy and the challenges that MNCs face when operating in a turbulent international context.