Communication World

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Articles in Jan-Feb, 2004 issue of Communication World

• Find your dream job or Your ideal employee online
• Intranets, anyone: take the Guesswork out of using electronic channels
  by Angela D. Sinickas
• From the editor
  by Natasha Spring
• Marketing ROI formula makes business sense; just don't get lost in the jargon
  by Katie Delahaye Paine
• IABC to launch market research project
• Communication ROI: how do organizations measure communication against corporate objectives?
  by Julie A. Woods
• New faces at IABC world headquarters
• Six Sigma: applied research for improved public relations
  by Mark Weiner
• Measure twice, cut once: effective communication depends on planning and proving
  by Tamara L. Gillis
• Personality
• Assessing the value of communication: a special report from the IABC Research Foundation and Watson Wyatt Worldwide
• Events
• What is your greatest challenge in measuring communication success?
• Is Branta canadensis the foulest of the fowl? Is dove a bird or a verb or both? Audubon voyage…
  by Alden Wood
• Mentor a student and reap personal and professional benefits
• Diagnosing organizational health: is your measurement strategy doing the job?
  by Tudor Williams
• Benefit spotlight
• 'Got wheels? Get a helmet!' Gets the attention of media, parents
  by Jennifer Schipper
• Letters
• Life in motion: freeze or blur? How to choose the decisive moment
  by Philip N. Douglis