Communication World

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Articles in Jan-Feb, 2005 issue of Communication World

• Measuring the media: Xcel Energy implements news tracking system
  by Steve Roalstad
• Forecasting and evaluating the impact of marketing communication
  by Angela Sinickas
• When creating readership surveys, don't let the inmates run the asylum
  by Steve Crescenzo
• From the editor
  by Natasha Spring
• Events
• Correction
• Describe a time when communication measurement influenced strategic goals
• Google intelligence! Sure, search engines deliver, but what about the off-line world?
  by Angelo Fernando
• Benefit spotlight
• IABC to commemorate 35th anniversary with luncheon and special issue of CW
• How juxtaposition turns the ordinary into the extraordinary
  by Philip N. Douglis
• Letters
  by Brian Allen
• Personality
• 'Exclusive' at CW online
• Just measure something! start with basic objectives that show the value of public relations
  by Kay Bransford
• Knowledge Centre adds more performance and measurement resources
• A global agenda: the world gets serious about communication measurement
  by Richard Gaunt
• 2005 Gold Quill Awards: call for entries
• Marketing PR revolution: how will professionals navigate the new landscape?
  by Mark Weiner
• Considering accreditation? Teleseminar to offer tips
• Digital influencers: do business communicators dare overlook the power of blogs?
  by Julie Woods
• Rob and steal vie for ideal identities while enormousness head-butts enormity
  by Alden Wood