Bibliography for: "Smart targeting meets dumb advertising: the Internet opened marketers' eyes to the power of networks outside the broadcast ones. But it turns out the web is not the only marvelous distribution system"

Angelo Fernando "Smart targeting meets dumb advertising: the Internet opened marketers' eyes to the power of networks outside the broadcast ones. But it turns out the web is not the only marvelous distribution system". Communication World. FindArticles.com. 02 Dec, 2009. http://findarticles.com/p/articles/mi_m4422/is_2_22/ai_n12940651/

Communication World

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Articles in March-April, 2005 issue of Communication World

• Events
• IABC teams with Harvard for conference on corporate speech
• Nigeria
  by Samuel Adenekan
• David Radcliffe's neck: IABC Europe Excel Award winner talks about engaging employees and reaching out to other cultures
  by Silvia Cambie
• Management communication: unlocking higher employee performance: many companies today are relying on electronic forms of employee communication. But in doing so they often eliminate the most credible channel: one-to-one communication
  by Brad Whitworth
• Smart targeting meets dumb advertising: the Internet opened marketers' eyes to the power of networks outside the broadcast ones. But it turns out the web is not the only marvelous distribution system
  by Angelo Fernando
• Knowledge Centre releases change management manual
• For pros or novices, this guide to internal communication delivers
  by Josh Byerly
• New in CW Bulletin
• It's all in the delivery: finding the appropriate style for your message
  by Assaf Kedem
• From the editor
  by Natasha Spring
• Jamaica
  by Fern Buddo
• Carry on the conversation: helping employees make sense of what happens at work
  by Sheri Rosen
• Confusing by design
  by Ian Monteith
• Paying Peter without robbing Paul: is it possible to do an employee communication vehicle that can make both executives and rank-and-file employees happy? Absolutely
  by Steve Crescenzo
• A conversation with Cem Arikoler: Regional Director, Promax Middle East, Dubai, United Arab Emirates
• IABC accreditation offers group discount
• Norway
  by Kevin Widlic
• The democratization of strategy and change: headlines from a recent study into employee engagement
  by John Smythe
• CW Online talks with Captain 'Neditor,' Edward Lundquist, ABC
• You got a problem with center around? How about skuttle?
  by Alden Wood
• Search resumes on the IABC Job Centre
• Project Giggles builds community spirit inside and out
  by Karina L. O'Meara
• The online library
• United Kingdom
  by Hilary Scarlett
• Using vantage point to abstract subject and stress detail
  by Philip N. Douglis