Communication World

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Articles in March-April, 2007 issue of Communication World

• Clarification
• Transparency under attack: before you write off blogs as dead in the water, there is such a thing as a code of ethics in this mercurial space we loosely refer to as buzz marketing
  by Angelo Fernando
• Power to succeed: BP CIO John Leggate demonstrates leadership mettle by saying "the unsayable"
  by Silvia Cambie
• Professional communicators will find an advocate in IABC group
• What effect do your organization's internal branding efforts have on employee attitudes and behavior?
• CVRD strikes it rich: Brazilian mining giant Companhia Vale do Rio Doce digs into its myriad communication efforts and creates a unified approach that delivers a wealth of information to employees
  by Paulo Henrique Soares
• Jazz up your career at the IABC 2007 International Conference
• Creating corporate histories
  by Heidi Tyline King
• Brand rehab: how Sungjoo Group CEO Kim Sungjoo bagged an ailing German luxury brand and resuscitated it for the Asian market
  by Silvia Cambie
• E-mail overload survey strikes a nerve
• Brand delivery starts at home: authors Sartain and Schumann argue that successful companies develop loyalty among customers by first engaging their employees
  by Debra Semans
• Where we're headed: in advance of a new Research Foundation study, IABC's panel of experts highlights the successes and the challenges for communication departments today
  by Karen Vahouny
• Storytelling
  by Natasha Nicholson
• Capitalize on local flair: implement global corporate guidelines that make sense for a Latin American workforce
  by Miguel Angel Oliva
• Farcus
  by David Waisglass
• What trust really means
  by Natasha Nicholson
• Timeless tips for telling stories
  by Lori L. Silverman
• Open channels: governments have developed ways to communicate with the public. The challenge now is to help citizens find a nonconfrontational way to talk to their governments
  by Berl Francis
• Katrina offers lessons in leadership and communication
• Words of the year: lexicographers and word lovers select the words and phrases that best summed up 2006. Do their choices agree with yours?
  by Sue Khodarahmi
• A commitment to trust: consultant recounts a storied history of the evolution of workplace trust research
  by Richard E. Wilmot
• Mark your calendar
• Corporate consistency, regional flexibility
  by Natasha Nicholson
• Telling a story through human values: subtle gestures and expressions influence the viewer's interpretation by highlighting shared emotions
  by Philip N. Douglis
• What makes a story a story?
  by Lori L. Silverman
• Politics as unusual: in Jamaica, elections are becoming sensationalistic political spectacles. How can resource-limited organizations get an accurate picture of public opinion?
  by Lawrence Alfred Powell
• Looking beyond the surface: fresh perspectives bring new insights and ideas to this Mexico City-based communicator
• Story scrapbooks: tools for engagement
  by Terrence Gargiulo
• Case study: changing financial habits among employees at Scotiabank Mexico
  by Elsa Mercado