Business Services Industry
Storytelling
Communication World, March-April, 2007 by Natasha Nicholson
December 2006 | Volume 4, Issue 12
These days, corporations are using the power of stories to help connect employees more closely with the brand, to convey meaning to their customers and to differentiate themselves from the competition. This issue takes a look at practical tips for cultivating narratives about your organization and using them to your advantage.
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Natasha Nicholson, Executive Editor
COPYRIGHT 2007 International Association of Business Communicators
COPYRIGHT 2008 Gale, Cengage Learning
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