Communication World

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Articles in April-May, 2003 issue of Communication World

• Events
• The body of knowledge
  by Warren E. Bickford
• IABC Online Library opens for business
• Creating awareness: how do you meet the communication challenge of the century?
  by Claire Watson
• IABC Research Foundation receives high marks
• Focus on providing value
  by Annette Martell
• Member benefit spotlight: MemberSearch
• What would you do? Nike V. Kasky case puts public relations campaigns under new scrutiny
  by Allan Jenkins
• Personality
• Letters
• Fiscal year 2001-2002 highlights
  by Julie A. Freeman
• From the editor
  by Natasha Spring
• 'Guerrilla Publicity' trivializes the strategic role of public relations
• Business English is a useful art, not a fine art; its purpose is to gain profit
  by Alden Wood
• IABC Job Centre offers communication matchmaker
• Corporate ghostbusting: in her quest to boost information sharing and collaboration, our heroine, Dot, finds that the rules have changed
  by Dave Orman
• Agilent Technologies chairman to address Toronto conference
• Proving your worth: survey reveals dichotomy facing public relations
  by Mark Weiner
• What is your greatest ethical obstacle as a PR or communication practitioner?
• 'Here's to you, Canada' makes Molson Canadian the toast of the town
  by David Jones
• More than a social virtue: public trust among organizations' most valuable assets
• Shooting a subject over and over? Take a different approach each time
  by Philip N. Douglis