Letters

Communication World, April-May, 2003

Kudos on the fresh, bold new design of Communication World; I hardly recognized the publication when it arrived, but found myself fascinated with studying it, almost as if it were a new toy I just had to better understand. I like the subtle uniformity to the layout and article structure.... There's an energy I sense in the new approach that I find very appealing; the look of the design reminds in a kind of abstract way of what we've become accustomed to on our TV screens, multiple streams of information, somewhat connected yet independent.... Again, my compliments, especially for not just making a few window-dressing changes, but going for the big step forward. Well done.

J. DAVID PINCUS, PH.D.

Fayetteville, Ariz., USA

Mother always suggested, "If you have nothing good to say about something it's best to keep your mouth shut." But then, I was always a problem child, too much like the little boy who encountered the emperor and shouted out, "you're naked--you ain't got no clothes!"

I have no good words to say about the recent CW changes. I find the new "look" hideous. The design, if that's what you are calling it, is chaos.... I hate the color schemes.... I hate the type.... Hate the overuse of blocks of black with reverse type....

The whole damn publication looks like a flyer for a hotel seminar offered in a dozen cities across the country wherein I have to look for a half hour to find the cost and particulars.

Please, if you are creating a publication for design's sake then go work for a paper company.

Embrace an old philosophy, less is more.

DONNA J. GAMBOL, ABC

Johnstown, Pa., USA

Today when I received my issue of CW, I didn't recognize it. I spent my lunch hour reading it from cover to cover. That means you caught my eye instantly and kept me absorbed. That's what all communicators strive to do each day. Great job!

DEBRA SCALA

East Meadow, N.Y., USA

Like the new look of the magazine, ties in well with the design that has been introduced in other IABC mailings. The articles seem quicker to read, more to the point and crisper. Love the global perspectives.... Just one negative, can you increase the point size of the body text font throughout the magazine. It's a little small. Thanks for an informative magazine that helps me feel more connected.

TIM ERNST

West Chester, Pa., USA