Business Services Industry
New resources for manager training and organizational branding
Communication World, May-June, 2004
In "The Face-to-Face Communication Toolkit," Roger D'Aprix, ABC, offers a comprehensive method for training managers to communicate effectively. The tool kit contains PowerPoint presentations; a complete train-the-trainer, face-to-face training module; a 39-item questionnaire; a Manager's Communication Guide; and a six-step Strategic Communication Planning Guide.
Also new from IABC is "Building Your Organization's Brand." Developed in partnership with Towers Perrin, this manual investigates the principal components for building an organization's brand, and is easily adaptable to any company situation. This collection of essays explores how to create an employee brand, how to encourage employees to be brand champions and how to deliver consistent brand behavior.
Print and downloadable PDF versions of both manuals will be available in June. Preorder at www.iabc.com/knowledge, or call 1 415.544.4700 or 800.776.4222.
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