Profile 2002: a survey of IABC membership; the latest research on job satisfaction, salaries and opinions about the profession

Communication World, August-Sept, 2002

* Demographics.

The total sample (1,349 cases) yields statistical precision of /- 3 percent at a 95 percent confidence interval. Simply stated, if 50 percent answered a question a certain way in the survey, and that same question was asked of a random sample of IABC members 100 times, we would expect the results to be between 47.5 percent and 52.5 percent 95 out of 100 times.

Interpretation of the results focused on the following tasks:

* Comparing the current findings to the 1999/2000 survey for those questions that remained the same in both surveys.

* Comparing the findings between total U.S., total Canada, and total non-North America in the 2002 results.

Statistically valid differences between groups are noted by a letter appearing under the number, meaning that it varies significantly from the number in the column with the corresponding letter.