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Chic-ahhhhh-go! Messages profound and clear came home from the IABC international conference
Communication World, August-Sept, 2002 by Trish Lester
As countries of good will wage war on terrorism, IABC fights the good fight to win a righteous place for communicators at the executive table and to bring creativity, insight and truth to the words of businesses around the globe.
A rich professional education and inimitable sense of fraternity combined to keep the synapses firing at the annual IABC international conference in Chicago, June 9-12. Some 1,500 people from 35 countries descended on the Hyatt Regency, turning the hotel into a happy training camp for modern-day communication "soldiers." They emerged fortified and equipped for the challenges ahead.
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In a greater effort to share the experience with those remaining at the home front, IABC introduced a new benefit this year. A squadron of volunteers blanketed the conference territory, shooting out rapid-fire notes and loading them onto the new and improved IABC web site. With precision and speed, a virtual library of highlights peppered the site daily. And there they still reside at http://store.yahoo.com/iabstore/conup.html.
> Make no mistake, however. Staring at a light box, guiding a cursor and tapping on a keyboard are no substitute for human interaction, for the energy and camaraderie long embraced as hallmarks of this organization. Only by attending the conference do you experience hugs in the hallway, laughter in the lounges and whitecaps of smiles breaking across a great sea of faces at keynote sessions. Tiny enclaves of idea-sharing; problem-solvers at an exhibit booth; the hum of international good will; intimate dinner parties that make friends of strangers; a chance to put a face with a name or reconnect with an old colleague--these moments cannot be captured on the web. They have to be lived.So what did you miss?
SUNDAY
At Sunday evening's opening session, sponsored by Deloitte & Touche, outgoing IABC Chairman John Clemons, ABC, APR, bounced onstage to the tune of "Don't Stop Thinking About Tomorrow." The troops thus revved, Clemons shared the news and spread the thank-you's around. The association welcomed 55 new accredited members since last June, he reported. On that list was IABC's own president, Julie Freeman, ABC, APR, who passed her accreditation exam a week before the conference. Kudos went to Wilma Mathews, ABC, and the program advisory committee for putting together an outstanding lineup of speakers; to the Chicago chapter hospitality task force chaired by Peg Wander; and to lead sponsor Watson Wyatt Worldwide.
Marie T. Raperto, president of the Cantor Concern of New York, graciously accepted the Chairman's Award. She was called a woman who "evangelizes" our profession. "When I transitioned into communication, I had a lot to learn," Raperto told the crowd. "So I joined a variety of organizations and asked for help along the way. Every person who responded was an IABC member."
Following Raperto was the keynote address from Andrea Mitchell, chief foreign affairs correspondent for NBC News in the U.S. She offered a sobering look at "new realities" in light of 9/11. Mitchell discussed her travels overseas and her attempts to understand what people don't "get" about the United States.
Brian Humphreys, from Canberra, Australia, enjoyed the speech, although he felt that Mitchell generalized a bit about the worldview of 9/11. "In Australia, we took it very, very seriously," he said.
Sue Yund, from Minnesota, thought Mitchell was a wonderful choice. "She was very natural and personable; she spoke from the heart."
Sunday night's "Welcoming Reception - A World of Rhythms" embodied the sights and sounds of a Korean percussion troupe, Spanish flamenco dancers dressed in flouncy red flowered dresses and a country clogger in overalls accompanied by fiddle and guitar. All were woven into one terrific show. Coordinating the action and adding special Chicago pizzazz was tap-dancing emcee Reggio "The Hoofer." He dazzled the audience with his own skill, and then brought on ruffle-shirted, 86-year-old tapper Ernest "Brownie" Brown for a final flourish.
MONDAY
At the orientation session, bright and early Monday morning, John Clemons, ABC, APR, Wilma Mathews, ABC, Peg Wander and IABC staff members shared tips on how to get the most out of the next three days.
Sponsored by Towers Perrin, Monday morning's general session honored IABC's 2002 EXCEL award winner Richard M. Schulze, founder, chairman and CEO of Best Buy Co. Inc. (See interview on page 48.) "Why isn't my boss like that?" lamented one communicator, as she headed to the exhibit hall after the session. "I want to work for him,'' said another.
As the four o'clock hour drew near, conference-goers circled the IABC silent auction tables. Pens in hand, they scrambled to scrawl a final number before the bell tolled an end to the bidding. This year's auction raised close to US$10,000, the proceeds earmarked for enhancing online member services. Lucky winners walked away with travel bargains (Jamaica, anyone?), distinctive merchandise (pass the Tiffany bowl, please), fine wines, baseball tickets and myriad professional development programs, services and publications.
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