Communication World

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Articles in Nov-Dec, 2004 issue of Communication World

• Defining corporate culture: what communicators can do to make the intangible tangible
  by Paul Sanchez
• Keep customers coming back with customized relationship management
  by Michele Fitzpatrick
• Annual membership dues increase held to US$6
• Coming up in CW bulletin
• Books on buzz
• Beware spritely and hobgoblinic consistency; turn now to bosenmate, and cow testicles
  by Alden Wood
• Tune into a new blog by IABC's chairman
• Master communicators share perspectives and outlook on profession
• New Speakers Bureau offers access to IABC contacts
• 'Astroturfing'
• Brussels to host IABC's 2004 EuroComm Conference
• Unleashing the power of creative collaboration: a look at three real-world stories about human potential
  by Carol Kinsey Goman
• Final stage of member research under way
• 'Exclusive' at CW online
• Creating buzz: new media tactics have changed the PR and advertising game
  by Angelo Fernando
• The digital edge: three shots I never would have made on film
  by Philip N. Douglis
• Letters
  by Robert L. Dilenschneider
• Personality
• From the Editor
• In praise of small talk: leaders can fuel organizational learning through communication
  by Cheryl Zurawski
• Benefit spotlight
• global perspective: what action can communicators take to guide a company through a prolonged slump?
• Ethical misconduct at Adelphia requires new leadership and rebuilding
  by Ray Dravesky
• Viral web sites
• Finding the right direction: internal communication can add real value to your organisation
  by Rodney Gray
• Events
• Visual communicator: Philip Douglis reflects on photography, purpose and passion
  by Raha Naddaf